For decades, the PRNewserverse has pried open its bag of tricks and pulled out the usual suspects — satellite media tour, the dreaded embargo, email pitching and of course, the press release sent via wire services.

Whether you fancy BusinessWire, PR Newswire, PR Web, or even eReleases, the path is the same. You upload a release, pick a list, and blast off hoping and praying for air cover.

It seems those days are gone with the advent of Babbler.

Read more