How to Do PR When You Have No News

How to Do PR When You Have No News

What do we do for press relations when our company has nothing new to communicate? It’s a good question; after all we don’t raise money every day. We are not acquired by a multinational every month and we don’t necessarily have revolutionary products...
How to hack your PR efforts?

How to hack your PR efforts?

Rephrasing a prominent Silicon Valley investor Marc Andreessen,  “Public relations game in the 21st century is not Harmony, it’s Tinder”. People believe that when businesses hire a PR firm, they are paying for their connections built over time. PR...